Hello! I'm John, a UX/UI Designer who turns complex products into simple, user-driven experiences.
Works
7 case studies between 2023 - 2026
UX, DESIGN SYSTEMS, TESTING
01
A Scaleable Finance & Conversion Component
A flexible component that supports many different journeys without overwhelming the user, tested a refined.
UI, DESIGN SYSTEMS
02
Building a Scalable Automotive Design System
Part creator of a scalable multi-band design system (built on atomic design principles), increasing the business’s capacity for new work.
UI, PROCESS FLOW, RAPID PROTOTYPING
03
Logging (OTJ) Hours Solution for Educational Software
Using Lovable to demonstrate how a current out dated solution could be modified to improve user experience.
UX, UI, PROTOTYPING, TESTING
04
Real-Time KPI Dashboard & Reporting for Automotive Teams
A new solution with real-time reports, dashboards, and widgets tailored to user needs, featuring an enjoyable UX, informative UI.
UX, RESEARCH, USER CENTRED DESIGN
05
Redesigning the CRM Diary & Appointment Experience
Built without UX input, the original diary and appointment tool simply wasn’t designed with real users in mind.
UX, RESEARCH, WIRE FRAMING
06
Designing a Retail Workshop Booking Solution for CRM/DMS
Designing a new customer and technician facing booking solution to support retail workshop bookings and teams between front and back of house.
UX, UI, RESEARCH, PROTOTYPING, BRANDING
07
Rethinking a Nursery App Experience
Designing a new user-friendly, engaging nursery app that breaks down detailed updates into clear sections, improving the experience many parents face with existing apps.
UX, A/B TESTING
08
Follow Up - A Scaleable Finance & Conversion Component
Using Statsig to create data driven solution which increase click behaviour by 70%. Case study to be added shortly, available on demand.
Tools of My Trade
Figma
Design, prototype, and collaborate on user interfaces in real time.
Figjam
Brainstorming, mapping user journeys, and facilitating design workshops.
Google Analytics
To understand user behaviour and measure how design changes impact engagement.
Crazy Egg
Analyze click and scroll heatmaps and identify areas for UX improvement.
Microsoft Clarity
View session recordings and heatmaps to uncover usability issues.
ChatGPT
Supports ideation, research synthesis and content refinement.
Claude
Design partner tool with design system support. Learning Claude code next.
Lovable
Rapid prototype through prompt-based UI generation, supports early testing and feedback.
Statsig
Analysing A/B test results to inform data-driven design decisions.
Confluence
Document design decisions, research insights, and project specifications.
Jira
Manage design tasks, track progress, and collaborate with developers in agile sprints.
Notion
Organise design resources, track workflows, and centralise project information.
Photoshop
Edit and optimise images and create high-quality visual assets for UI designs.
Illustrator
Design icons, vector graphics, and scalable illustrations for digital interfaces.
Sketch
Design, create high-fidelity interface designs and reusable design systems.
Zeplin
Design and hand off designs to developers with accurate specs and assets.
